Uncovering the discovery of Gem’s tale as he rebuilds his life. His vintage style is in for a spin as he battles with living a top-of-the-line life filled with love and the finer things. He wants things to speed up and that’s when life gets real…
8/18/2012
I haven’t found the need to watch sports like I used to. I am seeing through the blurred lines.Trends to live a healthier lifestyle are constantly being promoted through various diet programs, fitness education and other formats. People are drinking less carbonated drinks, such as soda. This helps in increasing the sales of non-carbonated drinks like Gatorade. I am getting my hydration from alkaline water.
Sports are a billion dollar industry within the United States. Gatorade utilizes the high interest level in sports to capture market share of sports drink industry. The company sponsors high profile athletes who play different sports to use and promote Gatorade products. By diversifying athlete sponsorships, Gatorade markets to people that share interests in different sports, as well as their interests in a sponsored athlete. Why don’t I see more athletes advertising the drinking of water?
Technological changes have positively affected Gatorade’s ability to gain product acceptance form the consumer. Gatorade uses technology to highlight the benefits of consuming their products. Virtual marketing allows companies to change the way they structure resources. They established social media pages on the Internet, which provides a forum for consumers to discuss their experiences with using Gatorade products. This an advanced way of displaying customer testimony because product users can easily describe how they benefited from using the product.
There are many different Gatorade products that they consumer may chose from. This allows Gatorade to market to people with many different health interests, tastes and goals. Each product line gives Gatorade the opportunity to market towards the consumer’s interests. Some consumers may elect to purchase Gatorade sports drinks due to their assortment of flavors. I wonder if they use filtered water in their drinks. Others may chose Gatorade because of the different functions that their products serves, such as energy or protein sources.
Gatorade contains heavy influence within the sports industry. This is very beneficial for the company due to the international interest in sports. Gatorade is able to globally market and promote their products The use of athletes to promote Gatorade’s products gives them an effective format to reach people throughout different marketing tools. Consumers may believe they can train and perform if they use the same products that athletes use.
Consumers can identify with these well-known athletes who use Gatorade products. Additionally, during the end of an important game, mainly in football, the winning coach is “showered” with Gatorade. The players of the winning pour a large bucket of Gatorade on their coach. This insinuates that drinking Gatorade is synonymous with being a winner and can be seen by all people viewing the sporting event. I am not into being a sports athlete. I love drinking water.